No, I didn’t say we Indianapolis blog content writers should be compared to a mooch, (you know, that parasite-like person who’s always asking you for favors and never reciprocating).
I was referring to MOOC’s, those Massive Open Online Courses) offered by universities and organizations. Always on the alert as I read my Indianapolis Star for interesting material that can be of business blogging help, I was fascinated to read about Ball State University instructor Christina Blanch, who’s teaching 5,000 students from around the world about, of all topics, Gender Through Comic Books.
I was also fascinated to learn that not every university has as positive an outlook on MOOC-ing as BSU. Purdue’s Chief Information Officer Gerry McCartney characterizes MOOC’s as marketing devices. “They are not an educational device,” says McCartney, “not in their current form.”
Maybe MOOC’s are all about marketing rather than about university-standard education. Since at Say It For You, we’re all about content marketing strategy, we’re more than OK with freelance blog writers being thought of as the MOOC-ers of the Internet. Still, I’d have to point out, business blogs are massive educational instruments in their own right. Anyone providing business blogging services should be able to state “Wow! I learned something today!” and those writing for business should aim for the target readers being able to make that same statement about the informative material they’ve been offered. In fact, information (as opposed to promotion), is what successful business blog content writing is all about.
In the world of academia, MOOC advocates consider those online courses a “disruptive innovation” that will transform higher education for the better. Critics compare MOOCs to trucks that deliver groceries but can’t influence changes in nutrition. It’s certainly true that blogging for business has its own advocates and critics (when blog content writing is compared with more traditional websites and even with alternative marketing strategies).
I found what Karen Head, Director of Georgia Tech’s Communication Center, had to say especially interesting:
“As instructors test the new pedagogical environment, college may not be able to meet the growing need for sophisticated support system. In our case, we cannot wait, so we continue to make adjustments day by day.”
Blogging is growing by leaps and bounds, both as an online marketing strategy and as an educational and opinion forum. The lesson for me as a freelance blog content writer serving my business and professional practitioner clients is both complex and simple:
We business bloggers will need to continue to make adjustments day by day!