Tucked inside the Murphy Building in Indianapolis is a vintage clothing store called IndySwank, and tucked inside the Indianapolis Star account of an interview with IndySwank’s owner are some great content ideas for business blogs.
Business bloggers often confide they have trouble continually coming up with fresh ideas for their blog posts and finding news ways to talk about the products and services they offer. The IndySunday Interviews Someone You Should Know article poses eight questions answered by Jennifer Rice Von Deylen, owner of IndySwank. As a professional ghost blogger and business blogging trainer, I realized that answering those very questions could make for terrific blog content for any business.
HOW DO YOU GET THE STOCK FOR YOUR STORE?
If your business sells products, where do those products originate? Do you create them? What sources have you chosen and why? Talking about your product allows you to showcase your own expertise in your field, your own outlook, and the ways in which your product is unique in the marketplace.
HOW DID YOU NAME THE STORE?
Rice Von Deylen explains that “swank” means really, really cool, adding her opinion that “We don’t take enough pride in who we are.” What does the name of your product and of your business say about the outcomes you hope to bring to customers?
HOW WOULD YOU DESCRIBE YOUR STYLE?
In what facet of your industry have you chosen to focus your business efforts? Why? How does the way you run the business make you different from your competitors? In other words, what’s your style? Rice Von Deylen’s answer to the question: “Urban. I still try to be sexy and attractive, but not like Britany Spears.” Use your blog posts to help readers get the feeling they know the “you” in your business!
HOW CAN PEOPLE DISCOVER THEIR OWN STYLE?
Offer information in your blog posts that helps readers gain knowledge. Customers who feel well-informed feel empowered to make buying decisions! Don’t for a moment be afraid of making your blogsite the “go to” place for information in your field.
Jennifer Rice Von Deylen's advice is perfect for business owners trying to promote their products and services through blog marketing: “For direction, take what you’re comfortable with and try to exaggerate it.”
I find it hard to imagine any better way to arrive at your own “signature style” for your business blog posts!