Poems often follow a particular set of rules. The rules might be about:
- the number of lines
- the number of stanzas
- the number of lines
- the length of each stanza
For example, sonnets have 14 lines, and use line-ending rhymes. Limericks have five lines, with the third and fourth lines rhyming (an AABBA pattern). Haiku poems are three lines long, with a first line of 5 syllables, the second with 7 syllables, and the third 5 syllables. One less familiar form, which grew out of Spanish music, is called a seguidilla. Seguidillas have 7 lines, with a set number of syllables for each of the seven (a 7, 5, 5, 5, 5, 7, 5 pattern). Robert Lee Brewer explains in writersdigest.com.
Business blog posts should also follow a set of rules and include set elements:
- Title – introduces the reader to your topic and create a sense of urgency to read the post
- “Pow opening line” – arouses readers’ curiosity and interest
- “Closer” – brings up the rear, restating your “thesis” or main point
- Headings and subheadings – organize your content and make it more easily skimmable by readers.
- Featured image at the top of your post – attracts attention, arouses interest, and helps explain the concepts to be discussed
- Paragraphs – 1-4 sentences in length, with variation among paragraphs
- White space – don’t crowd the blog with text and images
Whether the chosen poetic form is a seguidilla, a haiku, or a sonnet, the very regularity of the formatting allows the reader of the poem to “relax” in the familiarity of the presentation, while yet enjoying new and different approaches to the content of the poem itself. The poeta have all followed a very rigid pattern of syllables, but the content of each poem presents a new and different point of view.
Part of the point of poetic form rules is minimizing clutter. When it comes to business blog content writing, that doesn’t necessarily mean chopping the number of words. It’s more about making the posts more readable and easier to look at.
With a seguidilla blog post, it’s as if the reader can relax knowing what to expect out of a blog post and still be pleasantly surprised by the unique and original “slant” you’ve been able to give to the content!