Third on the list of three things you’ve got 118 seconds to accomplish in an elevator speech is explaining the priorities you will deliver on, says Jeffrey Hayzlett, writing in Success Magazine.
Always on the alert for ways to convey marketing messages through corporate blog content writing, I couldn’t help recalling Hayzlett’s advice the other day. A sign posted in (of all places) the ladies’ room in Panera Bread exemplified just such an 8-second mission/priority statement:
“Serve classic French bread and you’ll have many good friends.”
Actually, the other two Hayzlett elevator speech requisites apply to blogging for business as well:
Grab the attention of your would-be customer.
Freelance blog writers need to keep that Hayzlett motto firmly in mind. “Aim for speed and immediate relevance,” Hayzlett cautions. Of course SEO marketing blogs are all about relevance, because search engines will “introduce” you to potential customers based in large part on the relevance, along with the recency and frequency, of your blog content.
Describe what your business offers.
“Good, successful copy,” says fellow blogger Michel Fortin, tells the reader ‘why’ right up front.”
I teach Indianapolis blog writers to address five “why’s” in that 110 seconds left in the “elevator speech”: why you (the reader), why me (the blogger), why this (the offer), why now (the urgency), and why this price (the value).
Need business blogging assistance? Keep serving up that sort of classic blog content – you’ll have many good readers!