Tag: blog content writing

24 Mar

In Business Blogs, Dessert May Come First

“When you sit down for a meal, most people don’t expect to eat dessert first.  And when you sit down with a book, you don’t expect to know the ending before you start reading.” So begins the intro to Sherry Deutschmann’s business book Lunch With Lucy.  Nevertheless, Deutschmann, founder and CEO of Letter Logic, Inc. lets us know upfront – and very precisely – what the central theme of her book is going to be. […]

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17 Mar

Blog Hunter-Gatherers Tell Stories to Ignite

Anybody can become a better communicator, a better storyteller, says Carmine Gallo, author of “the Storyteller’s Secret.”.  Tell more personal stories, he advises.  Unfortunately, he laments, most of what we read and hear is 99% facts and 1% story. “I say, turn it around”, Gallo urges.   In the 1960’s, a Canadian anthropologist studying hunter-gatherer Bushmen in the Kalahari desert, a society that had existed in southern Africa for more than 150,000 years, found that  […]

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03 Mar

Staying Specific in Blog Marketing

“Including one, or a combination of certain aspects can generate higher opt-in,” Ryan Duss and Russ Hennesberg explain in the book Digital Marketing for Dummies. Those important aspects include: a promise an example a shortcut a solution There’s a big caveat – these will work only if they are specific, the authors caution.  Generic or clever titles, for example, generally decrease conversions, so it’s important to craft a clear promise. An example must also be […]

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18 Feb

What’s Tops in HVAC Blogs is What’s Tops in Blog Content Writing – A

What makes for a good heating and air conditioning blog?  Well, some of the qualities marketing company Broadly.com looked for in choosing “the Top HVAC Blogs of 2018” can serve as a guide for blog content writers in any field: A focus on industry changes What I’ve learned over the years of helping Say It For You clients in different industries create content, is that customers expect their service and product providers to keep them […]

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04 Feb

Bringing Fred Into Business Blog Writing

The most important job skill of the twenty-first century, Mark Sanborn posits in The Fred Factor, is the ability to create value for customers without spending more money to do it. “Freds” are people who either create new value or add value to the work they already do, the author explains. In creating blog content, needless to say, the goal is demonstrating that this product provider or practitioner has better ideas, better products, and better service […]

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