Tag: ghost blogging

Why Business Owners’ Blogger-Won’t-Sound-Like-Me Excuse Won’t Fly

I liked reading Content Marketing Institute’s article about not getting “spooked” by the thought of using “ghost bloggers”, meaning outsourcing business blog content creation to professional content writers. (Sure, I have skin in that game, but I thought the author fairly represented both the question that might arise and the answer to it.) The concern: […]

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