The Fast-Track Gratitude Challenge is a seven-day project created to help us take note of the brighter side of life. Not only did I love the general idea of this website, I could immediately glean ideas for making business blog writing more personalized.
It’s obvious – your customers and blog readers don’t know your products or services as well as you do. Also obvious, as I explain during sessions where I offer business blogging help, is that you want to provide valuable information to your blog readers. This is not because you want the customers and clients to outgrow their need for you (which, by the way, is a common fear many business owners voice to me when we’re discussing blog content writing). To the contrary, offering useful, actionable, information enhances your value in the eyes of potential customers, positioning you as a go-to person in your field.
But (and here’s where the Gratitude Challenge thing comes in), what if in the course of using your blog to define your company branding and corporate identity, you got personal? You see, what I realized in going through the Challenge is that there’s hardly anything more personal than gratitude, and that there are probably no people we’d rather do business with than the ones who consider the chance they have to BE in their business as a special blessing!
"Pick one of your five senses to focus on each day. Discover how many gifts come to you via that single port of entry and write about it." That’s the Day #2 Task of the Gratitude Challenge.
Thinking about my own work as a ghost blogger working to enhance clients’ search engine optimization efforts in Indianapolis and four other states, I realize I’m most grateful for my sense of hearing. I so savor the chance to interview business owners and learning about the elements that make each business tick.
In reality, a blog content writer needs "extra" hearing, using a “third ear” to listen to what business owners want to say, but then picking up on each one’s unique style of saying it. So many business owners and professionals, even if they enjoy writing blogs, lack the time to keep up enough “frequency and recency” to win Internet search. I’m so grateful for the privilege they’ve given me to hear and learn, and for the trust they put in me to "translate" the message to online readers.
What are you most grateful for in your business? Make a special effort to share that in your writing for business. It’s sure to forge a greater connection with readers – and it’ll make you feel better, too! Go ahead! Take the Gratitude Challenge and begin blogging on the brighter side of life!