“The secret to cleaning your house more efficiently? Task cleaning,” writes Arianne Cohen in Woman’s Day. The biggest mistake people make is cleaning room by room (“zone cleaning”). she says. It’s much more efficient to complete one chore, such as dusting, throughout the entire house, before starting the next.
With blogging having become such an essential customer acquisition and retention tool in our increasingly web-based world, I found two of Cohen’s cleaning tips to be useful hints for us blog content writers:
Top-to-bottom, left-to- right
For each task, start at the highest point in the room, moving from left to right across the room. (You don’t miss anything, and won’t accidentally knock dust onto already-cleaned lower surfaces.)
Blog readers’ eyes typically scan content from the top left to top right,, following the shape of the letter Z. Searchers will select the most important words, the ones relating most directly to what they came online to find in the first place. Make sure those keyword phrases are ”at the top”, meaning in the title and the first sentences of each blog post.
Spray cleaner on tubs, sinks, toilets, cabinet and appliance doors. Return and scrub.
Allowing the cleaning products to “do their job” means less scrubbing and rubbing will be needed on your part.
Focus is what helps blog posts stay smaller and lighter in scale than the typical content on corporate websites. Recurring themes will reappear over time in different posts, “doing their work” and adding to the cumulative impression on readers.
More helpful guidance for blog content writers comes from an F.C. Tucker Real Estate newsletter:
(Prepare a pail with spray cleaners, rags, brushes, etc.)
For blogging prep, line up facts and statistics you want to quote to your target readers to support the main idea on which you’ve chosen to focus. For us Indianapolis blog content writers, equipping ourselves happens in the form of an “idea folder”in which we “load up” with content for future posts, saying current by reading, bookmarking, clipping – and even just noticing – new trends and information relating to each of our clients’ business fields.
MAKE IT A FAMILY AFFAIR:
(Enlist the help of family members in the cleaning project for faster results – and a commitment to keep things clean.)
Involve all members of the marketing team, plus as many employees and stakeholders in your business blog. (Even if your professional blogger is doing the writing, employees themselves can provide anecdotes and information, plus post comments on the blog.)
For business owners and blog content writers, task blogging may be the secret to getting it done!