“Transform personal experience into powerful fiction, and you’ll tell stories like no one else can,” advises Chitra Benerjee Divkaruni in Writer’s Digest. Perhaps blogging for business isn’t about fiction, but successful content writing for blogs is all about the power of stories.
(In Divkaruni’s own novel, nine characters are trapped by an earthquake in a basement. When fights break out, a student named Uma urges the group to focus on the positive, and asks each to share a story from their lives. She insists that everyone has at least “one amazing thing”.)
“To take one personal experience that is meaningful to you and let it inspire your work can be powerful,” the author tells other writers.
I’ve found the same thing to be true for blogging. In fact, one big, big part of providing business blogging assistance is helping business owners formulate stories. The history of the company and the value of its leaders are story elements that create ties between corporate leaders and blog readers.
Why is this so? Online visitors to your blog want to feel you understand them and their needs, but they want to understand you as well. Stories have the power to forge that emotional connection between company and potential customer.
Internet organic search is all about settings. Consumers are looking for places where they can feel comfortable and be assured of locating the products, the services, and information they need. The keyword phrases blog content writers use help draw visitors to the site, but the stories they find when they arrive provides the setting for the birth of a relationship of trust.
Learning to tell one’s business story carries special benefits for business owners. That’s true, I’ve learned, whether owners are doing their own blog content writing or working with a freelance blog writer like me.
If you could compose only one blog post about one amazing aspect of your company or practice, what would that “one amazing thing” be?