Zipping points, according to witty public radio host Michael Feldman, are over-used phrases he believes should be kept inside our heads and never allowed to escape our lips – or pens!
Feldman’s warning certainly applies to business blog content writing. Sure, in Say It For You corporate blogging training sessions, I urge freelance blog content writers to use a less formal and more conversational tone. But, pu-leeze, I’ll now add, make the Feldman “no-no” list your own, avoiding once-popular expressions such as “going forward’, “operationalizing”, and “low-hanging fruit”.
(Readers, you're invited to comment by sharing your own 'no-no" list of trite expressions!)
Lists have always been basics in SEO marketing bloggers’ tool kit, but they’ve been lists of keyword phrases and of categories. Now, having laughed my way through Feldman’s bathroom reader “What D’Ya Know?”, I plan to refer to two lists in my work as a professional ghost blogger:
- Keyword Phrases
- Zipping Points
What that means is that never again, in my writing for business owners or professional practitioners, will I refer to “ramping up”, “outsourcing”, “getting your game on”, or “knowledge acquisition”, much less “manage expectations”, or “prioritize”. No longer will I describe any Say It For You client’s product or service as a “game-changer”.
Mr. Feldman, I can tell you your list is going to be of great business blogging help. My professional ghost blogger mouth and pen (keyboard?) are “zipped up”, you will be happy to know!