Among his “Top 10 Most Annoying Speaker Habits”, leadership coach David Lim lists kinda-sorta statements. “Either you did it or you didn’t,” he observes, and using “kinda” statements undermines your own authority.
“Authority” is an important term in SEO marketing blog writing. For one, Google’s algorithms are sensitive to authority when selecting which content to match with a reader’s search in any given category.
Perhaps even more important, readers visit your blog for answers and for information they can trust. The success of your blog marketing effortso will be very closely aligned with your:
- Being perceived as an expert in your field
- Positioning yourself as a go-to source of information
- Presenting a definite perspective on your industry
Related to taking a definite stance is avoiding another David Lim no-no: being fake. “Speakers are nothing without authenticity,” he says. “You can’t communicate with someone who’s not real, or who’s acting like someone else.”
As a corporate blogging trainer, in fact, I teach newbie blog content writers in Indianapolis how important it is for readers to “meet” the “man or woman behind the text”. In fact, that’s the enormous advantage of using first person pronouns in business blog writing – they reveal the people behind the posts, introducing the personalities of the business owners.
At Say It For You, we know that, before employing any marketing tactic, we need to know what the common challenges are facing our client’s target customers and clients. We then decide then decide what one important point concerning that one challenge we’re going to emphasize in each post.
No room for kinda-sorta in blog content writing, no pretending. Readers need a specific problem solved; here’s the specific way this business or this professional practice goes about doing just that.