There is no white space on Page 80 of Discover Magazine’s October issue. What you will find in the article “20 Things You Didn’t Know About Cars” are valuable information tidbits for car owners, plus quite a number of valuable content writing lessons Indianapolis blog writers can use.
As I teach in corporate blogging training sessions, tidbits of information and statistics can be used in SEO marketing blogs to educate blog readers, debunk myths, and demonstrate the business owners’ own perspective – and their own expertise. The Discover article tidbits accomplish all those things.
Debunking a myth:
“Contrary to legend, Ford’s Model T originally came in a variety of colors…and black was not one of them. The ‘any color so long as it is black’ philosophy arrived in 1913, as Henry Ford sought to simplify production,” tidbit #4 lets us know.
One function of business blogging is to correct misunderstandings readers might have about the product or service.
Providing valuable consumer information and advice:
“Please don’t kick the tires. The contact patches – the areas of the tires that actually touch the road at any given moment – cover an area of just over 100 square inches for an average family sedan.”
Buyers want more than just products. Blog content writing needs to offer expert advice to consumers, adding value for online visitors even before they’ve made a purchase.
Statistics to build belief:
“Last year 32,310 Americans died in auto accidents.”
Incorporating statistics in blog content helps you “prove your point”, demonstrating the extent of the problem your product or service helps solve.
Discover puts the auto accident statistic into perspective, so that readers can grasp its meaning: “If the 1962 fatality rate still held, there would be an extra 150,000 deaths annually, equivalent to losing the population of Pittsburgh every two years.”
I explain to business owners launching a blog that online searchers may know what they need, but they lack expert knowledge in your field. That makes it difficult for them to know if your prices are fair, how experienced you are relative to your peers, and where you “place” in the big scheme of products and services.
While I found the “20 Things You Didn’t Know About Cars” highly engaging, I need to add an important caution to freelance blog writers: Even if you have 20 tips and tidbits that could be really valuable to readers, those readers do NOT want to get them all in any one blog post!
In corporate blogging for business, a little white space goes a long way in getting searchers to read your stuff!