Verbifying For Blog Marketing


‘It’s an interesting question and there are opposing sides in the business world about whether ‘verbifying’ a brand or product is a good thing or not,” observes Mike Hovan of Fast Company. Lawyers hate it (verbifying might risk the legal power of a trademark); marketers believe it represents the ultimate compliment, showing a personal connection between consumer and brand. Whatever your take, verbifying is certainly being done. “We ballpark, we partner, we eyeball, fast track leverage, and we green-light,” Hovan points out. Even outside of business, we water the flower bed and box up clothes.
Verbifying nouns is hardly new news, the author of one of my favorite blogs, grammarly.com   explains.
In fact, the practice dates back as far as 1871!  Common examples (yes, each of these was born as a noun!) include:
  • dress
  • fool
  • host
  • drink
  • mail
  • sleep
  • style
No one knows why some nouns mutate into verbs while others do not, says Helen Sword in Opinionator. “We horse around, outfox our enemies, parrot a phrase, and mouse over a hyperlink. However, we do not penguin or giraffe,” she adds.
As a blog content writer, I spend a lot of time thinking about ways to use words. My conclusion is that verbification can serve a positive role – more verbs make for more dynamic blog content.  Why?
  1. Verbs connote activity and excitement more than nouns.
  2. If a verbified noun catches on, readers will repeat it to others.
  3. Blog writing is best when informal and conversational, and verbifying helps accomplish a humorous, light tone.
Especially when it comes to boosting smaller companies. I believe verbification of the business brand can be an actual goal of the marketing strategy
Try this blog writing verbification challenge: Find a noun that applies to your product or service, one you can turn into a verb.  Then, introduce it in a blog post and then repeat frequently in posts, tweets, and promotions.  Stir and serve….
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