One aspect of linguistics could prove important to every blog content writer – verbification.
When, back in 2006, Merriam Webster added the verb "google" (spelled with a small "g") to its dictionary, defining it as ‘a transitive verb meaning to use the Google search engine to obtain information", that was an example of verbificatiion.
As a professional offering business blogging services, I can see that verbification might be viewed as a negative . Google executives, for example, may have worried that verbifying their company name might turn their search engine process into aspirin (News.cnet.com reminds us that Bayer literally lost Aspirin as a U.S. trademark in 1921 when the term "aspirin" turned into a generic term.)
Blogger Grammar Girl doesn’t object to verbification of the word Taser, because "saying someone was ‘tased’ allows reporters to writer clearer sentences." In offering business blogging help, I’d say the same holds true in writing for business – more verbs makes for more dynamic blog content.
Especially for smaller companies, I wonder if achieving verbification of the business brand should be an actual goal of a blog marketing strategy. As Bits.blogs.nytimes points out, "There is a strong positive marketing value from verbing, because verbs connote activity and excitement." Aren’t activity and excitement the main two results of successful corporate blog writing?
Here’s a corporate blog writing verbification challenge for you:
What noun can your business turn into a verb by introducing it,
then repeating it frequently in blog posts, emails, tweets, and promotions?
Just off the top of my head, what about "blogcasting"?