Ghost writers have been used by celebrities and public figures for hundreds of years now. What you find today is that, in some cases, a book ghostwriter’s name is actually listed. The name might be labeled “a contributor”, or “as told to”, or even as “research assistant”. Most of the time, though, the ghost writer’s role is concealed. This is interesting, since human resource specialists and workplace psychologists seem to agree that employees crave recognition and appreciation as much as, or even more than, a paycheck. My goodness, what happens to the praise-starved psyches of us poor ghost bloggers, who, along with Rodney Dangerfield, “get no respect”?
Since I spent many, many years writing under my own byline (see www.rhodaisraelov.com), I can tell you, it’s a little bit different fading into the shadows, allowing my clients’ businesses to take all the glory. So why is it, then, that I find ghost blogging so satisfying? To explain, I need to share with you an anecdote I read in the book “White House Ghosts”. Dick Goodwin, who wrote speeches for Kennedy and Johnson, expressed it perfectly. Here’s what he said: “Naturally, writing this or any other speech would not make me a world-historic figure. But, it was a chance to help make history.”
Think about that for a moment – Goodwin got a kick out of being part of something important, whether he got credit for it or not. Corny as it might sound, I feel exactly the same way about my work as a ghost blogger. Each business client has an important message to spread. (If I can’t believe in that message, I won’t take on the assignment, because it won’t work.) My clients and I – we may not be making history together, but, by golly, with great blogging, we can sure make business!