Don’t Swallow Your Gum: Myths, Truths, and Outright Lies About Your Body and Health was Dr. Aaron Carroll’s and Dr. Rachel Vreeman’s first book. Their newest title is Don’t Cross Your Eyes…They’ll Get Stuck That Way! 

Reading Shari Rudavsky’s review of both books in the Indianapolis Star, I couldn’t help thinking about the way titles are used in business blog writing. For example, both books are about medical myths.  In an actual Google search I performed using “medical myths” as my search term, neither one of the Carroll-Vreeman books showed up on Page One. When I searched using “myths and truths about health”, once again I was not matched up with either of the two books. For this very reason, in Say It For You  corporate blogging training sessions,
I emphasize using keyword phrases in the first part of the title of each blog post.

A second factor to consider is that the main category of any SEO marketing blog post needs to appear first in the title. Rather than. Don’t Swallow Your Gum: Myths Truths and Outright Lies, a blog post title should reverse the order, reading Medical Myths, Truths, and Outright Lies – Don’t Swallow Your Gum.  That helps search engine match the category (medical myths and truths) with the inquiry.

A third concept that’s important for blog content writers to keep in mind is keeping the title and the actual blog post content congruent. I own a very funny Jerry Seinfeld CD, on which Jerry finds humor in various aspects of the air travel experience. He thinks having the captain come on the PA system to detail the flight plan is ridiculous. “Just end up where it says on the ticket!” says Jerry. Come to think of it, that’s a very good rule for business blog writing.
http://blog.sayitforyou.net/blog/ghost-blogger/blog-post-titles-that-dont-bait-and-switch

Friend and fellow blogger Michael Reynolds found out that sometimes speakers need to ‘course correct” when the talk fails to match up with the promise in the title. “In my effort to create a catchy, demand-creating title,” Reynolds confesses, he became upset when he realized his title was out of sync with his content, and that he had incorrectly set expectations. Well, as every freelance blog writer needs to remember, it’s the blog title that sets the online reader’s expectations, and that title needs to be in sync with the content to follow.
http://www.michaelreynolds.com/marketing/course-correcting-as-a-professional-speaker/

http://www.bloggingtips.com/2011/06/29/can-you-grab-my-attention/

Turns out, the experiences of both Michael Reynolds and Jerry Seinfeld can be of business blogging assistance.  In writing for business, be sure to end up where the ticket says!

When it comes to public speaking, FOCUS is "key" in more than one sense of the word.

FOCUS ON THE "IS", NOT THE "MIGHT BE".
Many people are so fearful about what might happen, they are paralyzed from acting right now, says coaching guru Terri Levin.  Let go, knowing it isn’t in your hands to control the future, she says.  All we can deal with is the "right now".

FOCUS ON ONE "LANE".
When giving a talk, it helps to narrow your focus to just a few important ideas.  Doing that lends more impact for your listeners, and helps you keep your place in your talk with just four or five little note cards. Jean Atkinson, who coaches professional speakers, tells them to "pick one lane" and focus their expertise.

FOCUS ON "THEM".
From dealing with hundreds of clients, as well as with professional speakers and trainers, we’ve come to realize fear symptoms might not ever totally disappear for some people.  But we teach frightened speakers to focus on their audience.  It is they, the listeners, who need to hear your message.  It is they who need explanations.  They need to learn the "how" and "why" of your subject.  They need to celebrate a wedding, a retirement, or an anniversary.  They need your help to recognize and celebrate the life of someone’s who’s just died.  Focus on what they need from you!

FOCUS YOUR EYES.
"Strong, direct eye focus connects you to your audience, inspires trust, and helps keep you in control", says the Total Communication website, adding that strong eye focus helps control stage fright. When you go from a speech to a series of one-on-one conversations, the situation is much less frightening for the speaker.
 
On the SpeakAssured team, our focus is on overcoming speaking phobia and restoring self-confidence to the many people who have messages others need to hear.  On of the important ingredients in our all-natural speaker’s product SpeakAssured™, GABA, was described in Jack Challem’s book "The Food-Mood Solution" as follows:  "Gaba helps filter out background noise in the brain."

In public speaking, we’ve found, FOCUS is the opposite of PHOBIA!