Sure, I’m looking forward to the food and the fireworks later on today (aren’t we all?), but July 4th has a way of making me reflect on bigger things, such as what it means to be living here in the United States of America.

While I’m in this reflective mood, I realize I’m grateful that all the business owners and  practitioners who are my Say It For You blog content writing clients are free to grow their respective enterprises by telling others about what they’ve got goin’ on.

I found a wonderful masters’ dissertation by Rikke Frank Jorgensen on the subject of the Internet that sums up some of what I’m feeling about the work I’ve been doing the past five years as a professional ghost blogger and corporate blogging trainer, all made possible by the freedom of the Internet. Especially on this day when we’re celebrating our freedoms, Jorgensen’s remarks describing the awe-inspiring freedom of the Internet really resonated with me.

• The Internet is open in the sense that no single entity; academic, corporate, governmental or non-profit administers it.
   
• The Internet has no centralized storage location, control point, or communication channel entity
   
• The Internet allows any person with access to computer and modem to exchange communication.
   
• Internet communications can be directed either to specific individuals, to a group of people or to the world as a whole.
   

SEO marketing blogs, by the very nature of blogging, are “free”.  Unlike the case with ads (either in print or “pay-per-click”) or billboards, business owners or practitioners are not “charged” to put content on the Web. 

In an even more important sense, SEO blog marketing enjoys more freedom that traditional websites. Corporate blog content, after all, is meant not only for reading, but for acting and interacting. Readers can subscribe to the blog, get back to earlier posts or use links to other sites to read more about topics of special interest to them.

The Internet, blogs, burgers, and fireworks – what more could any freedom-loving American ask? Let freelance corporate blog writing ring!

Reading a lot is a necessary agenda item for anyone providing business blogging assistance, I learned years ago.  Not surprisingly, as I often share with other freelance blog content writers in Indianapolis, some of my best insights come from ads.  Like ads, after all, SEO marketing blog posts are

a) targeted towards particular audiences and

b )invite readers or viewers to take action.

One of the great benefits I derive from my membership in the American marketing Association is receiving Marketing News magazine. In the June 30th issue, I found several valuable articles, but, as a corporate blogging trainer, I found my attention drawn to one of the publication’s full page ads.

“So how’s that working for you?” is the caption under a picture of a man in full business attire with the spray from a garden hose hitting him in the face. “Consider Capella. It’s the only system that uncovers the nastiest customer issues, and then guides you step by step through the process of fixing them,” the text continued.  “Learn how at maritzresearch.com/capella” is the closing Call to Action.

As a professional ghost blogger, I couldn’t help but admire the efficiency of this particular ad, thinking of several aspects we business blog content writers might emulate:

A captivating visual
Whether corporate blog writers make use of stock art, videos, or original photos, in blogging for business, as in that Capella ad, a spoonful of visuals makes it much easier for the words to go down.

An engaging headline
Optimizing through key words begins with the title, and so does the process of engaging readers’ interest.

Identifying target readers’ issues
The Capella ad focused on a specific set of challenges business owners face – identifying and resolving customer issues.  Individual blog posts are ideal for focusing attention on one specific topic of concern to readers.

Demonstrating uniqueness
“We’re the only system…” explains Capella.  Blogging gives voice to a business owner’s or a professional practitioner’s unique approach, the perfect forum for expounding on just why you’re the only one in your field to do things in just the way you do.

 The question “So how’s that working for you?” has a rather “in-your-face” tone, I thought. However, the ad copy itself retreats from that brash beginning and demonstrates empathy with the customer: “You can now go beyond ‘what-if’s”, Capello assured customers, “and into true action planning.” Meanwhile, Capello reassures readers, they can rely on step-by-step guidance and advice.

For those of us offering blog content writing services, starting out with an “in-your-face” title, then (having succeeded in capturing customers’ attention), offering to lead them by hand through the process may just be a winning corporate blog combination!