Keep Readers in Touch With Trends

The Old Farmer’s 2025 Almanac offers a variety of pleasures, with information ranging from astronomy to folklore, and from pets to sports. Since, at Say It For You, we focus on creating marketing content for blog posts and newsletters, I was particularly taken by the Almanac authors’ focus on current farming trends…

“By understanding the latest developments and technologies in your field, you can ensure that your skills and knowledge remain relevant and in demand,” Baris Bingol of sertifier.com advises the career-minded. “Keeping up”, she explains, includes staying informed about:

• new products or services
• changes in regulations
• shifts in consumer behavior
• emerging technologies

In farming, Almanac readers are informed,

• Scientists are using “bee vectoring”, in which special hives allow bees to transport trace amounts of pest control powders blueberries, apples, and tomatoes.
• Farmers are teaming up with restaurants, growing heirloom crops for sale to local chefs, who then create dishes featuring them.
• There is increased demand for microgreens, as people embrace a lifestyle that values freshness.
• Gardeners are interested in growing herbs for medical use.

Our readers, whether or not they’re inclined towards the “trendy”, like to feel they’re keeping up with the trends. But what I’ve learned over the years of developing content for clients in different industries, is that customers expect their service and product providers to do the work for them, keeping them up-to-date and putting all that information into perspective.

There are two positive sides to wiring about what’s “trending”, I explain to business and practice owners:  While your content keeps your readers savvy about what’s trending, it helps establish you as a thought leader in your field!