How About a Riddle for Your Business Blog?

One curious thing I’ve found is that blog readers tend to be curious creatures.  In fact, their curiosity factor is highest when they’re learning about themselves.  As a longtime Indianapolis blog content writer, I’ve found that “self-tests” and surveys tend to engage readers and help them relate in a more personal way to information presented in a marketing blog.

Taking that concept one step further, we can use riddles as jumping-off points to the content in a blog post.  I found some great examples of the way riddles can get readers’ brain cells whirring from the get-go.

A riddle can help define basic terminology:
What is the one thing shared by all four of these: a needle, a potato, a hurricane, and a person?
Answer: An eye.
(This riddle might be used to introduce a post about hurricanes for a vendor of weather apps for mobile phones.)

A riddle can explain why the business owner or practitioner chooses to operate in a certain way:
If you have me, you want to share me.  If you share me, you haven’t got me.  What am I?
Answer: A secret.
(This riddle might be used to assure potential clients that their information will be kept confidential.)

A riddle can be used as a call to action:
What is always coming but never arrives?
Answer: Tomorrow.
(This riddle can be used to urge readers of a diet and exercise blog to get started on a program to better their health and not procrastinate.)

A riddle can be used as a “mantra” or as “motto” for a business:
A mile from end to end, yet as close as a friend., a precious commodity freely given.  What is it?
Answer: A smile.
(This riddle could adorn the website of a dentist or orthodontist.)

How might YOU use a riddle to enrich your business blog content?