“When asking ‘What do you want?’ you are seeking an answer that is very specific and positive. ‘I don’t want . . ‘” is not something for which you can coach,” explains Laura Poole, author of the book Perfect Phrases for Coaching Employee Performance. How can that coaching insight apply to the content we […]
Anybody can become a better communicator, a better storyteller, says Carmine Gallo, author of “the Storyteller’s Secret.”. Tell more personal stories, he advises. Unfortunately, he laments, most of what we read and hear is 99% facts and 1% story. “I say, turn it around”, Gallo urges. In the 1960’s, a Canadian anthropologist studying hunter-gatherer […]
DORIS Research, I learned in the Indianapolis Business Journal, uses design thinking to organize workplaces. As a blog content writer and trainer, I particularly liked two suggestions DORIS founder Samantha Julka offers for being “more designerly” 1. “Spend time thinking about people. Think about how they would react or feel about the action you are […]
Blog post titles have two seemingly contradicting jobs to do – arousing readers’ curiosity while still assuring them they’ve come to the right place, I’ve often explained to blog content writers at Say It For You. Sometimes, in either the title or the body of a post, “misdirection” adds humor. I remember Jeff Fleming of […]
Most businesses are good at 95% of what they do, says billionaire restaurateur and hotelier Tilman Fertitta in his newest book Shut Up and Listen. It’s the remaining 5%, he says, that determines whether the business excels or not. That 5% is the difference driver or tipping point, the author explains, offering examples from restaurant settings. […]
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