“Including one, or a combination of certain aspects can generate higher opt-in,” Ryan Duss and Russ Hennesberg explain in the book Digital Marketing for Dummies. Those important aspects include: a promise an example a shortcut a solution There’s a big caveat – these will work only if they are specific, the authors caution. Generic or […]
“A well-chosen organizing principle can serve as a strong differentiator for your story, helping to set it apart from the competition,“ suggests Paula Munier in her book the Writer’s Guide to Beginnings. Organizing principles run from beginning to end throughout the story, and can: help add layers of meaning enhance the imagery deepen the story’s […]
“I’ve learned the hard way that it’s very hard to sell any story that doesn’t fit neatly into a known category,” writes Paula Munier in her book The Writer’s Guide to Beginnings. “I won’t know where or how to sell it, the editor won’t know how to pitch it to her publishing board, the bookseller […]
Marketing company Broadly.com looked for certain qualities in compiling their list of top HVAC Blogs in 2018. Earlier this week, I commented on six of those points, because they can work for blog content writing in any industry or profession. Here are six more: Advice on finding the right components Employment consultants name four things […]
What makes for a good heating and air conditioning blog? Well, some of the qualities marketing company Broadly.com looked for in choosing “the Top HVAC Blogs of 2018” can serve as a guide for blog content writers in any field: A focus on industry changes What I’ve learned over the years of helping Say It […]
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