Some Simple Truths About Blog Marketing
Some simple truths about content marketing are in some familiar proverbs.
Author Archive for: Rhoda Israelov
Entries by Rhoda Israelov
The 3-Step Approach to Helping Readers Solve a Problem
Precedents thinking involves innovating by combining old ideas.
Approaching “the Big Reveal” – from Front or Back?
How much should be revealed to readers in the title of each post? There’s a case for giving readers a reason to care. Still, preserving a surprise element is important to keep them reading…..
Speaking the Silent Language Through Content
“An important and often overlooked aspect of culture is that, despite its subliminal nature, people are effectively hardwired to recognize and respond to it instinctively. It acts as a silent language.” For us content marketers, that provocative statement, part of a fascinating article in the Winter 2024 special issue of Harvard Business Review, raises […]
Bringing Yourself to the Page
What of your life and professional experience can you “bring to the page” to add wisdom?
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