“If you can’t measure it, you can’t manage it,” legendary management consultant Peter Drucker was fond of saying. “How do we know if we’ve identified a result rather than an activity?” he asks. To achieve any goal, whether personal or business, explains local consultant Michael Hill, use the acronym SMART: Specific Measurable Attainable Results-oriented Time-phased […]
“Just Do It” worked for Nike. Let’s face it, though – readers of our marketing blogs aren’t going to convert to customers that easily. True, as I stress in corporate blogging training sessions, blog content writing has an enormous advantage over traditional “push marketing” tactics, because, what blogging does best is deliver to corporate blog […]
Modern technology has made it possible to find and share fascinating information, explains Alex Palmer in the delightful little book Alternative Facts. Of the 200 entries in the collection, about one-third are “true-ish” rather than true, and readers are invited to guess which those are, with answers found at the back of the book. Trivia […]
Readers Digest is obviously aware of a certain not-so-secret secret: Useful, everyday advice hits the spot with readers. The Digest “tips” are meant to apply to a broad range of consumers and describe easy-to-implement “fixes” and processes, including: Clever uses – for ammonia, vinegar, club soda, aluminum foil, apples, you name it… Safety mistakes to […]
I had never heard of GOLO, but once I’d seen the company’s TV commercial, I had a hard time getting it out of my mind. Sure, the name GOLO is catchy, but it was the clever memory hook that did the trick: GO LOse weight GO LOok great GO LOve life Around six years ago, […]
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