“As a handyman, you will be driving a lot. It would be a shame to waste all of those miles when you could be promoting your company at the same time with almost zero long term effort,” Dan Perry, handyman business owner advises. “Customers are more likely to hire you if they are aware […]
“Sometimes a writer can go on and on for pages with examples that prove a point…only she hasn’t quite figured out what that point is,” a writing guide from Vanderbilt.edu so aptly points out. I thought about that he other day as I attended what started out to be a fascinating talk on how smart […]
This week, as I begin my thirteenth year of part-time tutoring at the Ivy Tech Community College English Learning Lab, I’m culling information from the Study Power Leader’s Guide the school offers as a resource to my students. The “Report Evaluation Worksheet”, I thought, was particularly apropos for blog content writers…. Has your topic […]
One of the resources Ivy Tech offers to students is the Study Power Leader’s Guide. The Guide suggests students keep a daily activities list containing three categories: Must Do! Should Do Could Do “We live in a culture of information-saturation. Consumers today are highly-distracted, which is why you need to end your posts with […]
Blog post titles have a multifaceted job to do, arousing readers’ curiosity while still assuring them they’ve come to the right place. One compromise I often suggest to blog content writers is using a two-tiered title, combining a “Huh?” (to get attention) with an “Oh!” (to make clear what the post is actually going to […]
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