The opening speaker at a recent Financial Planning Association Study Day was talking about recession. Are we “due” for a recession, given that we’ve been experiencing the longest period of economic growth in our country’s history? Seated in the audience, I was listening with “two ears”. Now retired from my financial planning career, I continue […]
A famous logistics exercise, called the Rendezvous Search Problem, involves two people who lose each other while wandering through the aisles of a large supermarket. If they want to find each other, should one decide to stop moving while the other continues to search, or will they meet up sooner if both move through the […]
When it comes to blog marketing, there’s a lot of talk (too much talk, in my opinion) about traffic. Yes, blogging is part of business owners’ or professional practitioners’ “pull marketing” strategy, designed to attract readers’ eyeballs. At least a percentage of these readers, the hope is, will become customers and clients. In a […]
On occasion, I find the need to remind business owners and professional practitioners of the differences between their print ads and brochures and their blogs. Business blogs exist to promote your expertise, products, and services, true, but in a manner much briefer and less formal than brochures, and a lot “softer” in approach than […]
It’s not hard to find websites listing funny examples of misleading punctuation – or lack thereof. A woman without her man is nothing. A woman: without her, man is nothing. Let’s eat Grandma. Let’s eat, Grandma! I have only twenty-five dollar bills. I have only twenty five-dollar bills. I’m sorry I love you. I’m […]
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