Keyword phrases come in two “sizes” – short tail and long tail, verticalresponse.com explains to adword buyers. Short tails consist of one or two words and, because people are likely to search those terms more often, they bring in more online traffic. Long tails typically consist of 3-5 words, targeting more specific searches. The […]
“Odds of opioid death higher than car crash,” a recent Indianapolis Star headline read. Since, at Say It For You, I’m always alert for ways to approach creating original content for business owners’ and professional practitioners’ blogs, that headline caught my attention. One way to make business blog content impactful, I teach at Say It For You, […]
At Say It For You, I’m always on the lookout for different “templates”, not in the sense of platform graphics, but in terms of formats for presenting information about any business or pro practice. Possibilities include: how-to posts list posts review posts op ed opinion posts interview posts By varying the format or template, you can revisit […]
“Are both sides right?” asks veterinarian Carrie Donahue, writing in Good Health magazine, alluding to the debate about whether dogs should be on a raw diet or a conventional one. The raw camp emphasizes raw or lightly cooked meat, including organ meat and bones. The conventionalists are concerned about bacteria in raw meat and the […]
Medieval philosopher William of Occam taught a logical problem-solving principle which came to be known as Occam’s Razor (forerunner of KISS – keep it simple, stupid). The concept: simpler solutions are more likely to be correct than complex ones. As blog content writers, we ought to get Occam’s message, learning to apply a “razor” […]
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