Be controversial, is the advice Ryan Deiss and Russ Henneberry, authors of Digital Marketing for Dummies. give writers. The idea – making yourself stand out by bringing up controversial topics even if you worry some of your readers won’t agree. Whatever the topic, you have to answer four questions that will be in readers’ minds, […]
“Opinionated editorial essays are often the most fun, fast and furious pieces to get into print – especially for nonfamous witers with strong opinions and day jobs in other fields,” opines Susan Shapiro in Writer’s Digest. What about business blog content marketing? Should posts do more than describe the products and services being offered […]
In coaching financial advisors, John Bowen Jr. writes in Financial Planning, he found that the most successful individuals had a secret weapon at their disposal: the power of their presence. Bowen names steps advisors can take to “light up a room when they enter”. Blog content writers, I believe, can use every one of those […]
There’s a reason the cover of Consumer Reports has a picture of a cow on the cover of this month’s issue, along with this very compelling question: “What’s Really In Your Meat?” Titles catch the eye (that one certainly did mine) and set up readers’ expectations for what kind of content they’ll find if they […]
Laurie Hazard and Jen-Paul Nadeau wrote Foundations for Learning because they were keenly aware that many first-year college students have personal development issues. It’s often not intellectual failings that affect achievement, the authors understand, but “attitudinal variables and personality traits”. Simply put, these authors understand that before their audience can be expected to respond […]
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