Numbers that can be expressed in one or words should be spelled out, while figures should be used for larger numbers the Purdue OWL advises. Following that guidance, you’d express ”two million dollars” or thirty-one years in words, while writing “126 days”. There’s a very good reason, however, that most magazine editors and blog content […]
“One of your most important concerns is just how much knowledge, experience, or training you can expect in your readers,” David McMurrey teaches in Audience Analysis – Just who are these guys? If you expect some of your readers to lack certain background, do you supply it in your document, he asks? If you […]
Just why do companies blog? Susan Gunelius, author of Blogging All-in-One for Dummies, offers a list of reasons: to build brand awareness to network with other businesses and experts to build relationships with existing and potential customers to boost sales to communicate marketing messages to learn more about their customers to manage reputation to […]
There are two types of titles, I realized, browsing the business section at my favorite local bookstore: 1. The “Huh?s” need subtitles to make clear what the article is about. 2. The “Oh!’” titles are self-explanatory. Whether in a book or a blog post, the title serves as a “tease” to get a browser to […]
As humans, we tend to crave to be “understood”. Sometimes, though, due to the Barnum effect, (named after famed manipulator and circus man PT. Barnum), we tend to give high accuracy ratings to descriptions of our personality. We believe we are being understood and that the descriptions (the “fortune”, the horoscope, the reading, the assessment) […]
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