“My TV prompts me to do updates, but I often ignore the requests. Is that bad?” That question was the headline of an article in the March issue of Consumer Reports Magazine. Think about that tactic for a moment as applied to blog marketing – using a customer question as a headline, then using […]
2.8 billion. That was the entire headline – “2.8 billion” of an article in the March issue of Consumer Reports Magazine. How could you not want to find out more? The first paragraph of the article consisted of three very short sentences: “That’s how many robocalls – computer-generated calls – were sent to Americans in […]
“Blogs are owned media. Your blog content is yours,” Says Heidi Cohen of SocialMediaExaminer.com. But is it? “They say imitation is the sincerest form of flattery. Yet, on the Internet, some people take this type of compliment way too far,” laments Nick Schafferhoff of torquemag.io, and “copied content runs rampant online.” Schafferhoff’s referring to duplicate […]
My friends from the MindTripping Show thought a nice feel-good story would help get rid of mid-winter blues, and they were certainly right. Interesting thing, though. While the story they chose to share in their Mind Trip of the Month did change my negative perception of rats, the tale has little to do with […]
“Mand training is an essential component of verbal behavior training for any individual who lacks this skill,” is the opener of an article on the website of the National Institutes of Health, discussing the treatment of children with autism. “What are mands and why do we need to teach them?” is the title of […]
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