The one-page advertorial in the February issue of Indy Kids’ Directory could serve as the perfect model for any professional practitioner’s blog post, I thought. The page is headed by a parent’s question: “My child is struggling with reading. Could it be related to his speech difficulties?” Yes, begins the answer. The speech pathologist, […]
The deeper I delved into that delightful little book. Brain-Boosting Challenges, the more I realized how right I’ve been about the “training effect” of a business blog. As you’re busy describing your accomplishments and reviewing the benefits of your products and services, you’re keeping them fresh in your own mind, constantly providing yourself with training […]
Turns out I was right about the “training effect” of a business blog. When you blog, I like to say, you verbalize the positive aspects of your business in a way that people can understand. You put your recent accomplishments down in words. You review the benefits of your products and services and keep them […]
When Shakespeare’s Polonius was sharing his wisdom with Laertes, he mentioned how important clothing is in making a good impression: “Costly thy habit as thy purse can buy, But not express’d in fancy; rich, not gaudy; For the apparel oft proclaims the man.” Generations later, Mark Twain quipped, “Clothes make a man. Naked people have […]
In The Power of Moments: Why Certain Experiences Have Extraordinary Impact, authors Chimp and Dan Heath posit that there are certain brief experiences which jolt us, change us, and elevate us. What if a teacher could design a lesson he knew students would remember twenty years later, they ask. What if a manager knew how to […]
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