Entries by Rhoda Israelov

Great Business Blog Stories Are Rarely Aimed at Everyone

  “Consumers are used to telling stories to themselves and telling stories to each other, and it’s just natural to buy stuff from someone who’s telling us a story,” observes Seth Godin in his latest book All Marketers Tell Stories. Not all stories succeed, Godin points out, because not all stories have the following essential […]

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Blog Content Writers Try to Hit Their Own – and Readers’ – Time to Shine

“Many leaders are at their best in the first hours of the morning; others hit their prime in the late morning; others still, in the afternoon”, authors Steve Chandler and Scott Richardson explain in the book 100 Ways to Motivate Others. “We all have 24 hours.  It doesn’t matter how rich or powerful you are, […]

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