Whether you’re pruning hedges, painting a room, or cooking dinner, having the right equipment for the job matters a lot. That’s precisely the concept upon which a radio ad I heard recently was based. The ad sponsor was mattress manufacturer BeautyRest, and I couldn’t help feeling that the commercial was impactful as a result of […]
My friend Larry M. shared a fascinating list of “Ever Wonder Why Trivia” that I think you’ll enjoy. More important, there’s a lesson here: trivia and blog marketing go together like “a horse and carriage” (if you’re my age) or maybe like peanut butter and jelly (if you’re any age). Trivia can be used in […]
An advertisement I happened upon incorporates what I think was a very effective form of “reverse psychology” as a way to appeal to customers: “It’s not your fault”, the ad read. If your hot water heater “chose” a weekend to break down – well, that’s not your fault and you shouldn’t be charged extra for […]
“The next time someone asks you a seemingly stupid question, stop and look at it from their side,” advises speaker Todd Hunt. After asking his local copy shop to quote a simple black-and-white printing job, Hunt was annoyed when they emailed him asking whether he wanted them to print his job on their black printer […]
The late October wind was serene and tranquil as the bold orange sun faded into the seemingly empty autumn evening sky. Crisp shades of red, yellow, and orange from fallen leaves, formed a thin layer over the brown lawns of the neighborhood. Immediately noticeable were the bolder colors in the decorations of the local […]
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