Entries by Rhoda Israelov

Having the Last Word in Your Business Blog

“Nothing can be more annoying to your reader than an article that ends too abruptly or shabbily,” Elizabeth Soumya writes in BlogVault.com. “As writers we can often feel complacent, as if we have little to say by the time we find ourselves at the end.” But concluding means bringing your blog post to a convincing […]

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Remember the Golden Triangle in Blogging for Business

        “Remember, human nature never changes,” cautions Jeanette Maw McMurtry in Marketing for Dummies. While design trends for websites may change, she says, the way our unconscious minds process information never does. The term “Golden Triangle” refers to the way English-speaking people view search results, starting at the upper left side of […]

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Showing Them How Shows Them YOU In Blogging for Business

For making content king on your website, Jeanette Maw McMurtry recommends, think about the top content themes readers most often seek: product comparisons purchasing guides how-to guides research findings When it comes to how-to guides, McMurtry is making a point that I often stress when training blog content writers: “Even if you offer a service, […]

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Respect the Rules of Reversal in Blogging for Business

  First impressions can affect many elements of your life course, from how you fare in job interviews to whether you gain friends at social gatherings, Psychology Today explains. Yet first impressions can be reversed, as Melissa Ferguson, head of Cornell University’s Automaticity Lab found after conducting some very interesting experiments…. In the first series, […]

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