“These 5 fast and easy self-exams can tell you if it’s time to see a doc,” Kate Lawler writes in ATM Magazine, encouraging readers to check the inner lids of their eyes, the appearance of their skin and hair, their balance, and their heart rate. As a content writing trainer, […]
In the e-letters my friend Jane Thompson, the trade show marketing consultant, sends me, I invariably find valuable pieces of advice that relate to blog marketing. While trade shows can be a tremendous source of leads, industry information, and networking, Jane explains, she sees many companies wasting time and money because they don’t have an […]
I picked up Pulp Media’s 501 Things You Should Have Learned About Math from the bargain rack outside my favorite bookstore, and spent the next hour happily browsing through it. As the printed introduction promises, “Several facts in this book are bizarre, mind-boggling, fun and interesting, but not one will make you want to put […]
We worry about things in which we have not achieved closure, Russian psychologist Bluma Zeigarnik realized back in 1927. When writing content for a business blog, Hassan ud-Deen of unbounce.com concludes, you can use that Zeigarnik insight to “seduce your prospect”. You start the blog post with a hypnotic sentence, he says, snagging readers’ […]
Like newspapers, business blog content writing can balance feature stories with news. News stories cover breaking, time-sensitive stuff; feature articles might have the same impact whether you read them today or two months from now. The word “news” when it comes to blog marketing, can mean two entirely different things. The first type centers […]
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