“Why do some products, ideas, and behaviors succeed when others fail?” Jonah Berger asks in his book Contagious. Berger first lists some traditional answers: they are just plain better – easier to use and more effective attractive pricing advertising None of these explains the whole story, Berger claims, without including social influence and work of […]
“Starting and running a business is traveling a landscape filled with opportunity and hazards. Knowing which is which can make the difference between growing your company and blowing it up,” begins the special issue of Inc. magazine in which twelve company founders describe how they rose to success. ‘How-we-did-it” stories make for very effective blog […]
Nine years ago I posted a Say It For You blog about an experiment concerning the way people’s attention is engaged. The subjects of the study were people who drove the same route every day to work and back, passing a giant billboard advertising new cars. When questioned, almost none of those people remembered even […]
Counter-intuitive as that may seem, Gallo explains, “Conversational delivery takes practice,” Gallo stresses in Talk Like TED, tracing the creation of a Dr. Jill presentation in Indianapolis. As a content writer for marketing blogs, I often explain to clients and to newbie writers that that blogs (compared to, say, brochures, white papers, and newsletters) are casual […]
When Dr. Jill gave her TED Talk in Indianapolis, reports Carmine Gallo in Talk Like Ted, her presentation seemed natural, authentic, animated, and conversational. Counter-intuitive as that may seem, Gallo explains, “Conversational delivery takes practice. Dr. Jill rehearsed her presentation not once, twice, or even 20 times. She rehearsed it 200 times!” Gallo notes. […]
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