“Good writing doesn’t get hung up on what’s been said before,” advises Ann Handley in Everybody Writes. “Rather it elects to simply say it better.” That piece of advice, I believe, applies not only to what others have written on your topic, but to what you’ve had to say in earlier blog posts. In corporate […]
“Having something to contribute to a conversation makes us feel good,” schoolwebmasters.com points out, advising schools on communication strategy. “Everyone likes to feel knowledgeable, included, and validated. It’s even typical in group conversations for someone to be thinking more of what they can add to the conversation than actively listening to what other people […]
It’s the one lesson blog content writers can never afford to forget – the right words are our business blogging power tools. Sure, images (pictures, video clips, infographics) have power of their own. But never forget that, in blogging, words matter, as Jennifer Olney of bealeader.com points out. Words are art, Olney emphasizes, and, as […]
Certain words and phrases are time-tested to boost response and conversion rates, vertical response.com explains. Those “magic” words include “free”, “value”, “guaranteed”, “amazing”, “easy”, “discover”, “new”, “proven”, and “secret”. Since your marketing message is often the very first contact between you and a potential customer, it’s important to nail that first impression, adds Brandon […]
It’s too bad that in the course of doing business, we get so tied up in making a good, marketable product and in serving our customers’ needs, we often forget how much help the right words can be. In fact, when it comes to web-based communication, words, along with images are our only tools. As […]
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