Having spent years trying to write like a lawyer (I think the number of blog posts I’ve created for attorneys is now approaching 5,100), it was amusing to learn they might be trying to write like me! In fact, there’s a new book out called Thinking like a writer: a lawyer’s guide to effective writing […]
Poor business writing can never be undone, the American Marketing Association cautions in Business Writing Tips for Professionals. “It can cause you to lose business to your competition and could even cost you your job.” Good business writing, on the other hand, is marked by using a strong, active voice, avoiding company acronyms and […]
Financial planners could start the meeting with new clients by asking a simple question: “What is it that brings you in today?” the Journal of Financial Planning suggests. Another question to ask to get a sense of expectations is: “At the end of our meeting today, how will you know that it has been […]
“If you want your ex back, but you lash out against them in hurt and anger, they will probably have trouble getting over that,” Gene Morris assures readers in the little book You Can Get Your Ex Back.” Getting an ex back is not something I need help with just now. But as a […]
Online visitors are “test-driving” your company or practice through reading your blog posts. They want to see whether you understand their problems and can quickly and effectively help solve those. Often, the way to be of most help to searchers is to offer “book reviews”, collections of material you have “curated” (gathered and presented) for […]
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