Deep dive, freshsparks.com advises blog content writers. “Take articles with more general information and create a separate article focusing on one specific area.” All the way back in 2008, I wrote about target marketing in a Say It For You blog post titled “If the Parents Hate It, the Kids Will Love it”. I […]
“Many claim that the word “forte”, coming from the French fort, should properly be pronounced with one syllable. Common usage, however, prefers the two-syllable pronunciation (for-tay), which has been influenced by the music term forte, borrowed from Italian. Speakers can continue using forte as one syllable knowing that the origin of the word supports this pronunciation, […]
“Use the first five minutes to make people feel safe,” advises Chris St. Hilaire in 27 Powers of Persuasion. (This week my Say It for You blog is devoted to business books that offer wonderful guidance on selling and presentation skills.) Politicians know: You can change a conversation by touching the other person’s arm. Lawyers […]
“Your listeners are asking themselves ‘Why should I care?’ Carmine Gallo reminds marketers in his business skills and development book The Presentation Secrets of Steve Jobs. Jobs, the author reminds readers, is the guy who transformed business presentations into an art form. Using those presentation secrets, a top Apple executive said, you can: […]
Just one of “101 blog post ideas that will make your blog ‘hot’” offered by startbloggingonline.com is this: Interview someone. But interviews, the author warns, are popular only in two cases: You deliver an interview with an important “someone” who rarely speaks in public You rally useful and practical tips and content. As a […]
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