“Writing is very much about the order of ideas presented and the emphasis given to them,” Brandon Royal explains in The Little Red Writing Book. There are two general things readers expect: to see ideas unfold logically to have writers give the most important ideas the most coverage There are different “floor plans” for pieces […]
“Strategically, the summary or conclusion should come at the beginning of an expository piece, not at the end,” explains Brandon Royal in The Little Red Writing Book. Royal is referring to a top-down approach, where readers understand from the beginning what the main idea of the piece is, then are given the supporting facts or […]
“Don’t hire a proofreader for your blog,” is Michael Hyatt’s advice in the book Platform: Get Noticed in a Noisy World. Why not? 1. It will delay “shipping” – Perfection is the mother of procrastination. 2. Blogs are not books – you can make corrections later and then immediately republish. 3. Even proofreaders don’t […]
A Canon commercial on the back cover of an old issue of National Geographic reminded me of a piece of blogging advice that will never grow old: The best blog posts are never about yourself, your company, your services, or your products, but about why you see things the way that you do. There are […]
“Let’s be honest: Nobody likes flab, especially when it comes to content,” says Julia McCoy of the Content Marketing Institute.”Icky, flabby, worthless words” are distracting and alienating to readers, McCoy adds. Since, as business blog content writers, the last thing we want to do is alienate readers, I thought McCoy’s worthless word list was […]
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