Reading Paul Sloane’s list of “The Eight Worst Mistakes Made By Keynote Speakers”, I couldn’t help thinking these are probably the same mistakes made all too often by business blog content writers. Just as Sloane warns speakers “Be sure not to make these mistakes”, I’d like to use this Say It For You blog post […]
“It’s more important than ever before to be mindful not just of what your company says to customers online, but HOW it is said as well,” asserts Jay Baer, author of Hug Your Haters. “Minor shifts in words choice can mean the difference between a great customer interaction and an unruly, offended mob.” There are […]
“For all the changes to the algorithm Google goes through,” a blog content writer recently assured readers, “only a handful are significant and will effect your ranking – if even that.” Uh-oh – didn’t you mean “affect your ranking”? The verb “effect” means “to cause to come into being” or “to bring about. “When you […]
When Peter Guber’s book “Tell to Win” came out five years ago, talking about “the hidden power of story”, I immediately had a “Bingo!” sensation. As a freelance SEO copywriter reading the intro to that book, I couldn’t help thinking that if the power of story is to be directed towards the marketing strategy and […]
Talk about an “I-wish-I-had-thought-of-that” concept! I absolutely love the name O’Reilly Media® gave its series of manuals by David Pogue: “The Missing Manual® – the Book that Should Have Been in the Box”. The now-120 book series covers tech for amateurs topics such as iPhone use, Quickbooks, Windows10, Photos for Mac – an almost exhaustive […]
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