Entries by Rhoda Israelov

Using News Tidbits to Blog About Babies

  Earlier this week I used stories about Nelson Mandela, Mother Teresa, and Grandma Moses to  illustrate the way anecdotes and tidbits can serve as “triggers”. Blog posts targeted to senior consumers of products and services for the elderly, such as home healthcare agencies, senior residence facilities, and estate planning practices can use stories of […]

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Content Marketing Through Blogs

What is this thing called “content marketing”? Well, “instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues,” explains the Content Marketing Institute. Why content marketing? Because it works. How? In three ways, the Institute goes on to say: Increased […]

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