“I’ve discovered that searching the Internet doesn’t necessarily get you only to the thing that you were looking for,” observes Vinton Cerf, VP at Google and a “father of the internet”. “Maybe this is like wandering around the stacks in the library and pulling the book next to the one you were looking for, and […]
The article “15 Ways to Take Charge of Your Care”, cover story of December’s AARP Bulletin, is a very fine example for blog content writers. Why? It uses a numbered list, offering 15 detailed tips for saving time and money on healthcare. As Maria Konnikova remarks in the New Yorker Magazine, “Lists spatially […]
Earlier this week I used stories about Nelson Mandela, Mother Teresa, and Grandma Moses to illustrate the way anecdotes and tidbits can serve as “triggers”. Blog posts targeted to senior consumers of products and services for the elderly, such as home healthcare agencies, senior residence facilities, and estate planning practices can use stories of […]
When he was almost 76, Mandela was elected president of South Africa in the first election that was open to all races in that country’s history. On his 80th birthday he married his third wife, Graca Machel. In 1979, at age 69, Mother Teresa received the Nobel Peace Prize for her work. The first edition […]
What is this thing called “content marketing”? Well, “instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues,” explains the Content Marketing Institute. Why content marketing? Because it works. How? In three ways, the Institute goes on to say: Increased […]
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