“No one wants to be on the wrong side of the future, to be left behind,” writes Psychology Today Editor-in-Chief Kaja Perina, and as business blog content writers, we can be at our best when we’re helping others feel like they’re armed with the information they need to keep up with it all. In […]
“You create community by having conversations with people who are excited about the same thing as you are,” says Elizabeth Gerber, associate professor of design at Northwestern University. Gerber is one of many scholars exploring what really compels people to give to other people online through crowdfunding. As much as crowdfunding is a modern economic […]
“Fury or eternal apathy. These are the two feelings you’ll evoke from your reader if you dare dip your foot on these not-so-palatable topics,” writes Eunice David of Adhere. And what are those terrible taboo topics when it comes to blog content writing for business? political topics religious talk highly contentious topics redundant topics capitalizing […]
Often, eye-catching details have the power to render us blind, which is how author Rolf Dobelli, in his book The Art of Thinking Clearly, explains the salience effect. Dobelli’s entire book is devoted to cognitive biases, simple errors we all make in our day-to-day thinking, and the author’s hope is that by knowing what […]
“Motivating others requires a connection to people’s deep desires. It’s not just about loading them up with a lot of how-to information,” write Steve Chandler and Scott Richardson in 100 Ways to Motivate Others. Since as blog content writers, we’re trying to motivate readers to take action, what lessons can we learn from […]
Follow us online!