Seemingly inconsequential tidbits of information make for excellent content marketing fodder.
As Seth Godin explains in his book This Is Marketing, Great marketers don’t solve their own company’s problems, but use marketing to solve others’ problems.
storytelling in blogs is used to differentiate yoursself, build connections and trust,, create new thinking, and bring meaning to data.
The game Roll a Picasso demonstrates how it is possible, through manipulating a finite number of different topics and approaches, to maintain variety.
“There are no original stories, but there are always original ways to tell old stories,” This quote from Writer’s Digest might have been meant for content marketers,. who use variety t engage different segments of the target market.
Follow us online!