There are 6 Must Have Steps to writing a book review, writes Francesca of the Sway Group: Introduce the subject, scope, and type of book. Briefly summarize the content. Include graphics (be aware of copyrights). Provide your reactions to the book. Provide links. Be honest about your review, passing along a recommendation to your audience. […]
“What stresses people today,” explains Matthew Upchurch, CEO of the Virtuoso luxury travel network, “isn’t the lack of information. It’s not knowing if they are asking the right questions….People don’t go to advisers for information anymore,” Upchurch adds. “They go for clarity and curation; they need someone to distill the abundance of information available to […]
In blog marketing, is it worth the effort of digging up curious and little-known facts related to your business or industry? Make that a big “Oh, yes”! Readers’ interest is piqued, you’re positioned as an expert in your field, and you’re rewarded with precious extra moments of precious attention. (Just learned that my favorite source […]
“Basic English” simply means using words that people will understand,” says business humorist Todd Hunt. On recent flights, Hunt appreciated the fact that both Delta Airlines and American Airlines warned passengers of the possibility of “rough air” or “unexpected bumps” rather than talking about “turbulence”. Hunt was used to hearing the request: “Please discontinue the […]
Without the financial means to use a combination of paid search and organic content marketing through blogging and SEO, my clients may be playing the customer acquisition game with fewer pieces than their opponents. In fact, not being able to afford significant adword purchases (PPC or Pay per Click advertising), my Say It For You […]
Follow us online!