Winning in life involves improving your game. My favorite magazine, Mental Floss, devoted an entire issue earlier this year to advice on winning games. When it comes to the game of chess, Mental Floss presents two pieces of advice from Chessacademy: The most common beginner mistake is simply not being aware of what’s happening on […]
The fear of losing something motivates people more than the prospect of gaining something of equal value, observes Rolf Dobelli in The Art of Thinking Clearly. “We can’t fight it: Evil is more powerful and more plentiful than good, Dobelli concludes. As an example, suppose your business is home insulation. Dobelli suggests that the most […]
Dwight D. Eisenhower had a great definition for leadership: “Leadership is the art of getting someone else to do something you want done because he wants to do it.” Is it simply a matter of selling your product or service to prospective customers? After all, as Robert Louis Stevenson said, “Everyone lives by selling something.” […]
Henneke Duistermaat, self-described as an irreverent copywriter and business writing coach, reminds blog content writers that Shakespeare misused words – on purpose. He used nouns as verbs, and adjectives as verbs, she says. Why? To surprise and “wake up” the brain. Using an unexpected word instead of a familiar word in a common phrase, Duistermaat […]
Blogs are not ads, to be sure, and yet blog content writers can learn a lot from browsing the advertisements, I’m convinced. To test that theory, I decided to browse a collection of 50 different print ads published in the November 2016 issue of TheHomeMag, a free home improvement magazine. Hitting precisely the right […]
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