“Apple’s strategy involves selling their consumers a global package of dreams, personal experiences, and status,” explains Camila Villafañe of Postcron.com. “Apple is different from all other brands because for Steve Jobs, consumers weren’t just consumers, they were people. People with dreams, hopes, and ambitions, and he got Apple to create products to help them […]
I think I could write an entire chapter in a content marketing textbook based on the ShaneCo radio commercial about diamond jewelry. I’d name it “What-Good-Does-That-Do-Me Blog Marketing”. You see, in his “You’ve got a friend in the diamond business” commercials, Tom Shane often mentions the fact that he goes directly to Bangkok to seek […]
After reading some of the insights about time and timing in Michael Breus’ book The Power of When, I couldn’t help thinking of the tremendously influential role timing plays when we’re marketing a business or professional practice by publishing blog posts. The most obvious time-based question, of course, is how often we should be posting […]
It’s not only what you do, but when, Michael Breus explains in his new book The Power of When. There’s a best time for each of us to eat lunch, ask for a raise, write a novel, and take our meds, depending on our individual “chronotype”, Breus teaches. Circadian biology in humans is a rather […]
The original meaning of the word “sophisticated” was quite different from the way we think of it today, author Bill Brohough teaches in The Gloomy Truth Behind the Words You Use . To “sophisticate” something was to adulterate it by mixing it with something inferior, so being sophisticated meant the opposite of genuine. When it comes […]
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