“Occasionally, speakers try to bring too much to their opening paragraph. They essentially give away the punchline of their talk, writes Chris Anderson, head of TED Talks. Instead of giving it all away up front, he advises, imagine what kind of language will seduce the audience into wanting to come along for the ride. Ineffective […]
“A talk isn’t a container or a bin that you put content in, it’s a process, a trajectory,” says Chris Anderson, head of TED Talks. “The goal is to take the listener from where he is to someplace new. That means trying to make the sequence so stepwise that no one gets lost along the […]
“Establish order on the planet of your blog by using proven structures for your blog posts,” advises Tracy Gold of the Content Marketing Institute. Gold suggests a few possible blog post frameworks: Q and A Case study Comparison/metaphor Yes/No debate Q and A I tell new Indianapolis blog content writers that, in creating content for […]
“There’s little that our brains crave more than effortlessly acquired data,” Maria Konnikova remarks ruefully in the New Yorker magazine, by way of explaining the reasons people love lists. Lists spatially organize information, helping create an easy reading experience, Konnikova explains, “in which the mental heavy lifting of conceptualization, categorization, and analysis is completed well […]
What do we need at work? That’s the question Carla Hill, responsible for leading Business Furniture’s New Business Development teams, knows marketers must be able to answer. Hill’s years as a learning and development consultant have helped her put together the following list of what each employee needs in the workplace: people who help me […]
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