Asked to “Raise your hand if you’ve asked yourself this question: ’Do we still need a company blog?’”, marketing strategist Alex Honeysett says “My hand is up there, too.” With Facebook and Twitter and all the other social media platforms, we actively use,” Honeysett says, it feels like we’re connecting with our audience, creating great […]
“Indiana is growing – but we can’t neglect transit as a quality of life and economic development priority,” Michael Huber CEO of the Indy Chamber and Steve Sullivan, CEO of MIBOR Realtor Association agree. Both are in favor of raising taxes in Marion County to improve transit services. Huber and Sullivan use several tactics to […]
“Follow the ‘rule of three’,” advises Jessica Lawler in How to Get People to Read Your Blog. “When you create a piece of content, promote your new piece of content in at least three different places, at minimum, to make the writing worth your while and to ensure your content is actually being read.” Lawler […]
“The industry realized the words they used to describe diamonds were as valuable as the stones they pulled from the ground,” Alina Simone writes in “Do You Know What This Is?” in Mental Floss Magazine. Simone was discussing the DeBeers Company’s 1938 advertising blitz aimed at pulling the diamond market out of its Depression-era slump. […]
Mental Floss Magazine, always masters at making unlikely connections among seemingly unrelated topics, did it again in “25 Flossiest Cities in the World”. The term “flossy”, the editors explain (lest we envision dental care), means “exhibiting qualities of charm, quirk, and brain-boosting power in equal measure”. The article is all about places that don’t come […]
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