“White papers may have the longest shelf life of all content,” asserts John Fox in the Huffington Post. it was interesting to read about Fox’s interview with Gordon Graham, author of White Papers for Dummies. Some business owners are afraid white papers are too academic and “heavy”. Anything that’s poorly done is going to fatigue […]
Sure, you could say, “If I can’t avoid mentioning the competition altogether, I’m certainly not going to say anything nice about them,” author Jeff Thull tells his audience of salespeople. But that’s what Thull dubs “the cynic’s sidebar.” After all, he points out, they may be your competitors, but they are viable alternatives for your […]
“Beware of common grammatical mistakes, like subject-verb agreement,” cautions Helen Coster in Forbes. Rule to remember: The number of the subject determines the number of the verb. Use a singular verb form after: Nobody Someone Everybody Neither Everyone Each Either “We can agree that a verb agrees with its subject in person and number,” The […]
Using “enhanced electronic aids” for performance management is one of the latest trends in human resource management, but David Arella of Performance Xpress isn’t happy about that. “Does anyone else see the oxymoron here?” Arella asks, referring to “automatically personalized” written employee reviews. “We have paved the cow path and upped the speed limit, […]
“If you can make people look twice at a blog topic or title, they will definitely want to check it out,” observes Ken Myers in blogherald.com. Myers suggests fighting “the borings” by basing blog posts on some of the following, tying each to your own subject: Holidays (decorating ideas, recipes, tips) Celebrities (little known […]
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