Entries by Rhoda Israelov

Making the Cash Register Ring Through Business Blogging

“Ask most blog subscribers why they follow a particular blog and you’ll find out that in almost every case they get something out of the blog (whether it be entertainment, advice, research, ideas, etc.),” observes Damon Rouse of problogger.net. That’s why, Rouse says, the first advice he’d give to business bloggers looking to sell through […]

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Don’t Fear ROI…Embrace It!

I like receiving e-letters from my friend Jane Thompson, the trade show marketing consultant. Invariably I find Jane’s advice about trade shows applicable to blog marketing, and that’s certainly true of her latest piece about embracing ROI. Impact on revenue Jane cites an article out of Exhibitor Online advising marketers to estimate the impact of […]

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Business Blogging Using the Iron Triangle

As a blog content writer, I’ve always looked to the old saying that came out of the software industry: “Fast, good or cheap. Pick two.” Known as the Project Management Triangle, or Iron Triangle, the concept has to do with balancing speed, cost, and quality. The idea, of course, is that if you develop something […]

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