I like receiving e-letters from my friend Jane Thompson, the trade show marketing consultant. Invariably I find Jane’s advice about trade shows applicable to blog marketing, and that’s certainly true of her latest piece about embracing ROI. Impact on revenue Jane cites an article out of Exhibitor Online advising marketers to estimate the impact of […]
As a blog content writer, I’ve always looked to the old saying that came out of the software industry: “Fast, good or cheap. Pick two.” Known as the Project Management Triangle, or Iron Triangle, the concept has to do with balancing speed, cost, and quality. The idea, of course, is that if you develop something […]
With the Say It For You focus this week on proper grammar and spelling for blog writers, I couldn’t resist mentioning the Oxford comma. The who? you ask. Wherever there’s a list of things, you’ll find commas to separate the items. Provided you’re a believer in the Oxford or serial comma, you’d include it right […]
Kimberly Joki, in her grammarly blog, lists some of the “worst writing mistakes you can make at work.” Even if you are someone who isn’t bothered by a misplaced comma, she says, there will inevitably be coworkers and clients who will notice and who will judge your quality of work by your mistakes, she points […]
Indiana blog content writers can take a big tip from Farmers Insurance’s new “We Know From Experience” ad campaign. The new TV spots and interactive website use humor to get across to consumers that Farmers has the knowhow that comes from long and unique experience. “Through this new campaign,” explains Mike Linton, CMO for the […]
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