Entries by Rhoda Israelov

Don’t Fear ROI…Embrace It!

I like receiving e-letters from my friend Jane Thompson, the trade show marketing consultant. Invariably I find Jane’s advice about trade shows applicable to blog marketing, and that’s certainly true of her latest piece about embracing ROI. Impact on revenue Jane cites an article out of Exhibitor Online advising marketers to estimate the impact of […]

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Business Blogging Using the Iron Triangle

As a blog content writer, I’ve always looked to the old saying that came out of the software industry: “Fast, good or cheap. Pick two.” Known as the Project Management Triangle, or Iron Triangle, the concept has to do with balancing speed, cost, and quality. The idea, of course, is that if you develop something […]

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Showing You Know a Thing or Two

Indiana blog content writers can take a big tip from Farmers Insurance’s new “We Know From Experience” ad campaign. The new TV spots and interactive website use humor to get across to consumers that Farmers has the knowhow that comes from long and unique experience. “Through this new campaign,” explains Mike Linton, CMO for the […]

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